Shanel Evans

Business and Social Media Consultant

Hi, my name is Shanel, and I am passionate about small business and committed to seeing you grow, collaborate, and win for your communities.

Whether you're a new entrepreneur that needs help building a solid foundation and jump-starting your business success or an established organization that needs to streamline operations and build a winning online presence, I am here to help!

With your voice and industry in mind, we'll partner together to develop a winning strategy for your brand.


About  Shanel

Shanel works with entrepreneurs, small businesses, and non-profits to help create a consistent, engaging presence in their business operations and social media brand.  With careful attention to each brand's voice and personality, she develops strategies and techniques to help businesses develop a strong foundation during their start-up and provides ongoing support as they grow their presence online.  Shanel's accounting and finance background allows her to see the financial impact of having streamlined systems in place, as well as the return on investment of investing in engaging social media content.

Companies that work with Shanel see the following results:

- Time saving strategies 

- Solid business foundation support

- Successful brand launches

- Streamlined business operations

- Increase in social media engagement

- Increase in $$ conversion from page engagement 

- Increase in donors and fundraising $$$

- Implementation of email campaigns that convert to sales

Big Wins

- National awards and community recognition

- Media:  Black Enterprise, SCORE, Blavity, Reader's Digest, NEWS8, Prince William Living Magazine, InsideNova

- Awards and Recognition: Prince William Chamber Business Excellence Award, Prince William County Board of Supervisors and more


Shanel Evans is Co-founder and Director of Business Development of Lightning Athletics Performance Training in Woodbridge, VA - a youth organization where she is responsible for operations, administration, event management and advanced social media campaigns since 2015. Her involvement quickly led to the achievement of a 2016 Business of the Year Award, 2017 American Small Business Champion from the SCORE Foundation and 2018 Prince William Chamber of Commerce Excellence in Small Business Award. She specializes in creating tangible action plans for a variety of industries. 

She co-founded the rapidly growing youth track and field organization in Woodbridge, the Dale City Track Club, Inc. It grew from 11 athletes to over 400 athletes annually with sponsored year-round programs, several Junior Olympic appearances, National Titles, the AAU National Club of the Year Award, the Dale City Multicultural Community Service Award and Prince William Chamber of Commerce Community Service nomination.

Shanel was awarded Most Influential Woman by Prince William Living Magazine.   She graduated with a Bachelor of Arts in Accounting from the Eli Broad College of Business at Michigan State University. Shanel resides in Woodbridge with her husband and 3 daughters.

Are you ready to WIN?

Let's schedule a time to chat and create a winning approach for your organization!


Oneida, Dungeon Fitness

Shanel provides one of kind social media services. My husband and I were both struggling with developing content for our company’s social media platforms, but with Shanel’s help and support we were able to turn things around and now our business has an increasing present on social media. If you need help with building content and what resources and tools are available to help you create and build a better social media presence and want someone who will provide you services with a personal touch contact Shanel. She’s awesome! 

Cinnamon, Volleyessentials

The amount of knowledge Shanel taught in our session was remarkable. Most importantly, I was able to apply what she taught and saw an immediate visibility, clicks and dollars!

Monica, Pink Space Theory

Shanel has really helped spearhead our social marketing efforts to focus on growing our business through brand awareness! She provided us with an engaging way to build our social media presence. Shanel created some great strategies that enabled us to produce timely and relevant content.

©2020 by Shanel R. Evans